Industrial design, competition and globalization /

"Design plays an increasingly important role in the competitiveness of firms. Increasingly price-based competition is being replaced by business models based around design and added value. Given the importance of design in corporate competitiveness, this book explores the importance of industri...

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Bibliographic Details
Other Authors: Rusten, Grete., Bryson, J. R., 1963-
Format: Book
Published: Basingstoke, UK ; New York : Palgrave Macmillan, 2010.

Main Collection - Walker Library - 4th Floor

Holdings details from Main Collection - Walker Library - 4th Floor
Call Number: 745.2 In2r
Copy 1 Available  Pull and Hold