Industrial design, competition and globalization /
"Design plays an increasingly important role in the competitiveness of firms. Increasingly price-based competition is being replaced by business models based around design and added value. Given the importance of design in corporate competitiveness, this book explores the importance of industri...
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Basingstoke, UK ; New York :
Palgrave Macmillan,
2010.
|
| Subjects: |
Main Collection - Walker Library - 4th Floor
| Call Number: |
745.2 In2r
|
|---|---|
| Copy 1 | Available Pull and Hold |
