The patron's payoff : conspicuous commissions in Italian Renaissance art /

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Bibliographic Details
Main Author: Nelson, Jonathan Katz.
Other Authors: Zeckhauser, Richard.
Format: Book
Published: Princeton : Princeton University Press, c2008.
Table of Contents:
  • I: The commissioning game
  • Main players: patrons, artists, and audiences
  • Analytic framework: benefits, costs, and constraints
  • Theories of distinction: magnificence and signaling
  • Selecting and magnifying information: signposting and stretching
  • II: The patron's payoff
  • Private chapels in Florence: a paradise for signalers / Jonathan K. Nelson and Richard J. Zeckhauser
  • Commissioning familial remembrance in fourteenth-century Florence: signaling Alberti Patronage at the Church of Santa Croce / Thomas J. Loughman
  • Signs of success: Leone Leoni's signposting in sixteenth-century Milan / Kelley Helmstutler Di Dio
  • Mantagna's Madonna della Vittoria and the rewriting of Gonzaga history / Molly Bourne
  • Image is everything: visual arts as self-advertising (Europe and America) / Larry Silver.