Switch : how to change things when change is hard

Offers insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual areas of the brain while sharing case stories of successful individuals and organizations.

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Bibliographic Details
Main Author: Heath, Chip
Other Authors: Heath, Dan, 1973-, Kahlenberg, Charles
Format: Audio Disc Audio
Language:English
Published: New York : Random House Audio : Amazon.com, 2010.
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