The codes of gender : identity + performance in pop culture
Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized commercial performance. Uncovering a remarkable pattern of gender-specific po...
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| Format: | Video DVD |
| Language: | English |
| Published: |
Northampton, MA :
Media Education Foundation,
c2009.
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| Subjects: |
MARC
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| 245 | 0 | 4 | |a The codes of gender : |b identity + performance in pop culture |h [videorecording] / |c produced by the Media Education Foundation ; written & directed by Sut Jhally. |
| 246 | 1 | |a Identity & performance in popular culture | |
| 246 | 3 | |a Identity and performance in pop culture | |
| 260 | |a Northampton, MA : |b Media Education Foundation, |c c2009. | ||
| 300 | |a 1 videodisc (72 min.) : |b sd., col. ; |c 4 3/4 in. | ||
| 538 | |a DVD | ||
| 546 | |a English ; English subtitles. | ||
| 511 | 0 | |a Featuring Sut Jhally. | |
| 508 | |a Editors, Sut Jhally, Andrew Killoy, Aaron Vega ; camera, David Rabinovitz; original music, Kevin MacLeod. | ||
| 500 | |a "This program contains violence, nudity, and sexual themes"--Container. | ||
| 500 | |a DVD includes both full length (74 min.) and abridged (46 min.) versions. | ||
| 505 | 0 | |t Sex & gender -- |t The feminine touch -- |t The ritualization of subordination -- |t Licensed withdrawal -- |t Infantalization -- |t Codes of masculinity -- |t Trapped in the code -- |t History, power & gender display. | |
| 520 | |a Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized commercial performance. Uncovering a remarkable pattern of gender-specific poses, Jhally explores Goffman's central claim that the way the body is displayed in advertising communicates normative ideas about masculinity and femininity. The film looks beyond advertising as a medium that simply sells products, and beyond analyses of gender that focus on biological difference or issues of surface objectification and beauty, taking us into the two-tiered terrain of identity and power relations. | ||
| 650 | 0 | |a Sex role in mass media. | |
| 650 | 0 | |a Gender identity in mass media. | |
| 650 | 0 | |a Sex role in advertising. | |
| 650 | 0 | |a Human body in popular culture. | |
| 650 | 0 | |a Femininity in popular culture. | |
| 650 | 0 | |a Masculinity in popular culture. | |
| 600 | 1 | 0 | |a Goffman, Erving. |t Gender advertisements. |
| 655 | 7 | |a Nonfiction films. | |
| 655 | 7 | |a Documentary films. | |
| 655 | 7 | |a Nonfiction films. | |
| 655 | 7 | |a Video recordings for the hearing impaired. | |
| 700 | 1 | |a Jhally, Sut. | |
| 710 | 2 | |a Media Education Foundation. | |
| 907 | |a 1597070 |b 08-28-13 |c 05-24-10 | ||
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| 952 | f | f | |p Circulating |a Middle Tennessee State University |b Main |c James E. Walker Library |d Media - Walker Library - Circulation Desk |t 0 |e B02383a |h Library of Congress classification |i DVD |m 33082015446916 |n 1 |
