Marketing accountability : how to measure marketing effectiveness /

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Bibliographic Details
Main Author: McDonald, Malcolm.
Other Authors: Mouncey, Peter.
Format: Book
Language:English
Published: London ; Philadelphia : Kogan Page, 2009.
Subjects:

Main Collection - Walker Library - 4th Floor

Holdings details from Main Collection - Walker Library - 4th Floor
Call Number: 658.8 M14m
Copy 1 Available  Pull and Hold