Building design strategy : using design to achieve key business objectives /
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York : [Boston, MA] :
Allworth Press ; Design Management Institute,
c2008.
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| Subjects: |
Table of Contents:
- Section I. Creating corporate strategy and creating design strategy : Design value: a framework for measurement / Thomas Lockwood
- Analytic enhancements to strategic decision-making: from the designer's toolbox / Ravi Chhatpar
- Corporate strategy: brining design management into the fold / Frans Joziasse
- Design with heart / Robyn Waters
- Innovation, growth, and getting to where you want to go / Ryan Jacoby and Diego Rodriguez
- Section II. Implementing design strategy : Design strategies for technology adoption / Alonzo Canada, Pete Mortensen, and Dev Patnaik
- Strategy for the real world / Kevin McCullagh
- Developing tangible strategies / Laura Weiss
- Managing the evolution of Microsoft's hardware business / Andy Cargile and Ken Fry
- The best strategy is the right strategy / Sohrab Vossoughi
- Section III. The design imperative in consumer goods / Claudia Kotchka
- Visual thinking: a leadership strategy / Mark Dziersk
- From lock-in to lock-out: using design to create fiercely loyal customers / Jeremy Alexis
- Law meets design: transforming valuable designs into powerful assets / Joshua Cohen
- Measuring the future brand effect of graphic design / Gert Kotchka and Jos Vink
- Design managers as company strategists: the power of the eighth S / EunSook Kwon, Michael Cooper, and Joe Synan
- Section III. Cases in design strategy : A new airplane for a new world: the Boeing 787 Dreamliner / John Barratt and Ken Down
- Designing for the times / Joe Duffy and Eric Block
- Delivering success through design: reinventing the batting helmet / Dave Franchino
- How we developed "Communicating caterpillar: on voice" / Bonnie Briggs
- Navigating a sea change / Lauralee Alben
- Solving the right problem: a strategic approach to designing today's workplace / Arnold Craig Levin.
