The Order of presentation in persuasion,
Saved in:
Other Authors: | Hovland, Carl Iver, 1912- |
---|---|
Format: | Book |
Language: | English |
Published: |
New Haven,
Published for the Institute of Human Relations [by] Yale University Press,
1957.
|
Series: | Yale studies in attitude and communication ;
v. 1. |
Subjects: |
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