The Order of presentation in persuasion,

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Bibliographic Details
Other Authors: Hovland, Carl Iver, 1912-
Format: Book
Language:English
Published: New Haven, Published for the Institute of Human Relations [by] Yale University Press, 1957.
Series:Yale studies in attitude and communication ; v. 1.
Subjects:
Description
Physical Description:x, 192 p. tables. 22 cm.
Bibliography:Bibliography: p. 190-192.