Health communication : from theory to practice /

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Bibliographic Details
Main Author: Schiavo, Renata.
Format: Book
Published: San Francisco : Jossey-Bass, c2007.
Edition:1st ed.
Table of Contents:
  • What is health communication?
  • Current health communication theories and issues
  • Cultural, gender, ethnic, religious, and geographical influences on conceptions of health and illness
  • Interpersonal communications
  • Public relations and public advocacy
  • Community mobilization
  • Professional medical communications
  • Constituency relations in health communication
  • Overview of the health communication planning process
  • Situation analysis and audience profile
  • Identifying program objectives and strategies
  • Developing tactical and evaluation plans
  • Implementing, monitoring, and evaluating a health communication program.