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02735cam a22005174a 4500 |
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20090417134333.0 |
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|a 2006101792
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|a 9780787982058 (pbk.)
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|a 0787982059 (pbk.)
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|a (OCoLC)ocm77485909
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|a 610.1/4
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|a 610.4
|b Sch3h
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| 100 |
1 |
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|a Schiavo, Renata.
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| 245 |
1 |
0 |
|a Health communication :
|b from theory to practice /
|c Renata Schiavo.
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| 250 |
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|a 1st ed.
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| 260 |
|
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|a San Francisco :
|b Jossey-Bass,
|c c2007.
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| 300 |
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|a xxiv, 436 p. :
|b ill. ;
|c 23 cm.
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| 504 |
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|a Includes bibliographical references (p. 379-411) and indexes.
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| 505 |
0 |
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|a What is health communication? -- Current health communication theories and issues -- Cultural, gender, ethnic, religious, and geographical influences on conceptions of health and illness -- Interpersonal communications -- Public relations and public advocacy -- Community mobilization -- Professional medical communications -- Constituency relations in health communication -- Overview of the health communication planning process -- Situation analysis and audience profile -- Identifying program objectives and strategies -- Developing tactical and evaluation plans -- Implementing, monitoring, and evaluating a health communication program.
|
| 650 |
|
0 |
|a Communication in medicine
|z United States.
|
| 650 |
|
0 |
|a Health promotion
|z United States.
|
| 650 |
|
0 |
|a Health planning
|z United States.
|
| 907 |
|
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|a 1583955
|b 07-17-10
|c 05-24-10
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|c 05-24-10
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|a http://www.loc.gov/catdir/toc/ecip077/2006101792.html
|3 Table of contents only
|
| 956 |
4 |
2 |
|a http://www.loc.gov/catdir/enhancements/fy0740/2006101792-b.html
|3 Contributor biographical information
|
| 956 |
4 |
2 |
|a http://www.loc.gov/catdir/enhancements/fy0740/2006101792-d.html
|3 Publisher description
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| 994 |
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|a Middle Tennessee State University
|b Main
|c James E. Walker Library
|d Main Collection - Walker Library - 4th Floor
|e 610.4 Sch3h
|h Library of Congress classification
|i Book
|m 33082017078287
|n 1
|
