Health communication : from theory to practice /

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Bibliographic Details
Main Author: Schiavo, Renata.
Format: Book
Language:English
Published: San Francisco : Jossey-Bass, c2007.
Edition:1st ed.
Subjects:
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245 1 0 |a Health communication :  |b from theory to practice /  |c Renata Schiavo. 
250 |a 1st ed. 
260 |a San Francisco :  |b Jossey-Bass,  |c c2007. 
300 |a xxiv, 436 p. :  |b ill. ;  |c 23 cm. 
504 |a Includes bibliographical references (p. 379-411) and indexes. 
505 0 |a What is health communication? -- Current health communication theories and issues -- Cultural, gender, ethnic, religious, and geographical influences on conceptions of health and illness -- Interpersonal communications -- Public relations and public advocacy -- Community mobilization -- Professional medical communications -- Constituency relations in health communication -- Overview of the health communication planning process -- Situation analysis and audience profile -- Identifying program objectives and strategies -- Developing tactical and evaluation plans -- Implementing, monitoring, and evaluating a health communication program. 
650 0 |a Communication in medicine  |z United States. 
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