Buy ology : truth and lies about why we buy /

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're bare...

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Bibliographic Details
Main Author: Lindström, Martin, 1970-
Format: Book
Language:English
Published: New York : Doubleday, c2008.
Edition:1st ed.
Subjects:
Table of Contents:
  • A rush of blood to the head : the largest neuromarketing study ever conducted
  • This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake
  • I'll have what she's having : mirror neurons at work
  • I can't see clearly now : subliminal messaging, alive and well
  • Do you believe in magic? : ritual, superstition, and why we buy
  • I say a little prayer : faith, religion, and brands
  • Why did I choose you? : the power of somatic markers
  • A sense of wonder : selling to our senses
  • And the answer is : neuromarketing and predicting the future
  • Let's spend the night together : sex in advertising
  • Conclusion : brand new day.