Buy ology : truth and lies about why we buy /

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're bare...

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Bibliographic Details
Main Author: Lindström, Martin, 1970-
Format: Book
Published: New York : Doubleday, c2008.
Edition:1st ed.

Main Collection - Walker Library - 4th Floor

Holdings details from Main Collection - Walker Library - 4th Floor
Call Number: 658.834 L645b
Copy 1 Available  Pull and Hold