Media promotion and marketing for broadcasting, cable, and the Internet /

Media promotion and marketing for broadcasting, cable, and the Internet /

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Bibliographic Details
Other Authors: Eastman, Susan Tyler., Ferguson, Douglas A., Klein, Robert A., 1928-
Format: Book
Language:English
Published: Amsterdam ; Boston : Elsevier/Focal Press, c2006.
Edition:5th ed.
Subjects:
Television broadcasting > Marketing.
Radio broadcasting > Marketing.
Cable television > Marketing.

Main Collection - Walker Library - 3rd Floor

Holdings details from Main Collection - Walker Library - 3rd Floor
Call Number: 384.55 M46e
Copy 1 Available  Pull and Hold

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