Handbook of qualitative research methods in marketing /
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Cheltenham, UK ; Northampton, MA :
Edward Elgar,
c2006.
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| Subjects: |
Table of Contents:
- History of qualitative research methods in marketing / Sidney J. Levy
- Breaking new ground : developing grounded theories in marketing and consumer behavior / Eileen Fischer and Cele C. Otnes
- The semiotic paradigm on meaning in the marketplace / David Glen Mick and Laura R. Oswald
- Rethinking the critical imagination / Jeff B. Murray and Julie L. Ozanne
- Qualitative research in advertising : twenty years in revolution / Linda Scott
- Qualitative historical research in marketing / Terrence H. Witkowski and D.G. Brian Jones
- Researching the cultures of brands / Anders Bengtsson and Jacob Ostberg
- Researching brands ethnographically : an interpretive community approach / Steven M. Kates
- Making contexts matter : selecting and research contexts for theoretical insights / Eric Arnould, Linda Price and Risto Moisio
- Netnography 2.0 / Robert V. Kozinets
- Let's pretend : projective methods reconsidered / Dennis W. Rook
- Stories : how they are used and produced in market(ing) research / Gillian C. Hopkinson and Margaret K. Hogg
- The extended case method in consumer research / Steven M. Kates
- Unpacking the many faces of introspective consciousness : a metacognitive-poststructuralist exercise / Stephen J. Gould
- Mixed methods in interpretive research : an application to the study of the self concept / Shalini Bahl and George R. Milne
- The Monticello correction : consumption in history / Linda M. Scott, Jason Chambers and Katherine Sredl
- Using video-elicitation to research sensitive topics : understanding the purchase process following natural disaster / Shay Sayre
- Using oral history methods in consumer research / Richard Elliott and Andrea Davies
- Focus groups in marketing research / Miriam Catterall and Pauline Maclaren
- Fielding ethnographic teams : strategy, implementation, and evaluation / John F. Sherry Jr.
- Writing pictures/taking fieldnotes : towards a more visual and material / ethnographic consumer research / Lisa Peñaloza and Julien Cayla
- Metaphors, needs and new product ideation / Jeffrey F. Durgee and Manli Chen
- Critical visual analysis / Jonathan E. Schroeder
- Framing the research and avoiding harm : representing the vulnerability of consumers / Stacey Menzel Baker and James W. Gentry
- Camcorder society : quality videography in consumer and marketing research / Robert V. Kozinets and Russell W. Belk
- Writing it up, writing it down : being reflexive in accounts of consumer behavior / Annamma Joy ... [et al.]
- Reading ethnographic research : bringing segments to life through movie making and metaphor / Diane M. Martin, John W. Schouten and James H. McAlexander
- Entering entertainment : creatingconsumer documentaries for corporate clients / Patricia L. Sunderland
- Capturing time : stretching the boundaries of ethnography in the practice of marketing research / Cele C. Otnes ... [et al.]
- Consumption experiences as escape : an application of the Zaltman metaphor elicitation technique / Robin A. Coulter
- Romancing the gene : making myth from 'hard science' / Elizabeth C. Hirschman and Donald Panther-Yates
- Stretching the boundaries of ethnography in the practice of marketing research / Rita M. Denny
- Autobiography / Stephen Brown
- The consumption of stories / Sidney J. Levy
- Discerning marketers' meanings : depth interviews with sales executives / June Cotte and Geoffrey Kistruck
- Photo essays and the mining of minutia in consumer research : 'bout the time i got to Phoenix / Morris B. Holbrook
- The emergence of multi-sited ethnography in anthropology and marketing / Karin M. Ekström
- Doing research on sensitive topics : studying covered Turkish women / Güliz Ger and Özlem Sandikci
- Grasping the global : multi-sited ethnographic market studies / Dannie Kjeldgaard, Fabien Faurholt Scabaand and Güliz Ger
- In pursuit of the 'inside view' : training the gaze on advertising and market practitioners / Daniel Thomas Cook
- Research ethnicity and consumption / Lisa Peñaloza
- The etiquette of qualitative research / Julie Ruth and Cele C. Otnes.
