Handbook of qualitative research methods in marketing /

Handbook of qualitative research methods in marketing /

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Bibliographic Details
Other Authors: Belk, Russell W.
Format: Book
Language:English
Published: Cheltenham, UK ; Northampton, MA : Edward Elgar, c2006.
Subjects:
Marketing research > Methodology.
Consumers > Research > Methodology.
Qualitative research > Methodology.

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