How consumer's decide

Shows how advertisers and marketers use their understanding of human's decision making processes to persuade us to buy their products. Discusses the role of logic and emotions in decision-making and examines the part played by the subconscious. Looks at heuristics or "rules of thumb"...

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Bibliographic Details
Corporate Author: Learning Seed Company.
Other Authors: Schrank, Jeffrey. (Screenwriter, Producer), Udowitz, Kristen. (Narrator)
Format: Video DVD
Published: Lake Zurich, IL : Learning Seed, 2007.

Media - Walker Library - Circulation Desk

Holdings details from Media - Walker Library - Circulation Desk
Call Number: B01249R
Copy 1 Available  Pull and Hold