Discourse power address : the politics of public communication /

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Bibliographic Details
Main Author: Price, Stuart, 1965-
Format: Book
Language:English
Published: Aldershot, Hants, England ; Burlington, VT : Ashgate, c2007.
Subjects:
Table of Contents:
  • Introduction: Definitions and perspectives : directive address
  • Theoretical background : critical theory and commercial culture
  • Discourse and ideology
  • Discourse and modernity
  • Advertising and corporate address
  • Ideology, commerce, and politics
  • Politics and electoral address : a model of ideology
  • Conclusion.