Discourse power address : the politics of public communication /
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Aldershot, Hants, England ; Burlington, VT :
Ashgate,
c2007.
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Subjects: |
Table of Contents:
- Introduction: Definitions and perspectives : directive address
- Theoretical background : critical theory and commercial culture
- Discourse and ideology
- Discourse and modernity
- Advertising and corporate address
- Ideology, commerce, and politics
- Politics and electoral address : a model of ideology
- Conclusion.