Cracking the advertising code

Celebrity endorsement, customer testimony and emotional appeal are some of the psychological ingredients of advertising that are directed toward teenage consumers. Viewers will learn how to make good buying decisions by spotting advertising ploys.

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Bibliographic Details
Corporate Author: Learning Zone Express (Firm)
Other Authors: Jennings, Judy.
Format: Video DVD
Language:English
Published: Princeton, NJ : Films Media Group, c2006.
Subjects:

Media - Walker Library - Circulation Desk

Holdings details from Media - Walker Library - Circulation Desk
Call Number: B01067a
Copy 1 Available  Pull and Hold