Promotional decision making: practice and theory; a study in marketing management

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Bibliographic Details
Main Author: Robinson, Patrick J.
Other Authors: Luck, David Johnston.
Format: Book
Language:English
Published: New York, McGraw-Hill [1964]
Series:McGraw-Hill Marketing Science Institute series.
Subjects:

Main Collection - Walker Library - 4th Floor

Holdings details from Main Collection - Walker Library - 4th Floor
Call Number: 658.8 R56p
Copy 1 Available  Pull and Hold