Lifestyle market segmentation /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Haworth Press,
c2006.
|
| Series: | Haworth series in segmented, targeted, and customized marketing
|
| Subjects: |
Table of Contents:
- Nonlifestyle issues
- Segmentation theory
- Nonlifestyle segmentation
- Lifestyle issues--prizm, lov, and vals
- Lifestyle considerations
- Prizm
- Psychographics
- Vals and list of values
- Psychographics again
- Lifestyle targets
- The mature market
- Teens and tweens
- Ethnic marketing and marketing to the disabled
- Applications
- Applying autobiographical memory to advertising
- The tribes: a new psychographic scheme
- Single-family houses
- Used cars
- Food
- Health care
- Other considerations and decision-making overlays
- Myers-briggs type indicator
- Family considerations
- Cases and thoughts.
