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051130s2006 nyua b 001 0 eng |
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|a 2005034927
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|a 013504864
|2 Uk
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|a 0789028689 (hard : alk. paper)
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|a 9780789028686 (hard : alk. paper)
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|2 22
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|a 658.802
|b C11l
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| 100 |
1 |
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|a Cahill, Dennis J.
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| 245 |
1 |
0 |
|a Lifestyle market segmentation /
|c Dennis J. Cahill.
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| 260 |
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|a New York :
|b Haworth Press,
|c c2006.
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| 300 |
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|a xiii, 184 p. :
|b ill. ;
|c 22 cm.
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| 440 |
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|a Haworth series in segmented, targeted, and customized marketing
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| 504 |
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|a Includes bibliographical references (p. 171-181) and index.
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| 505 |
0 |
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|a Nonlifestyle issues -- Segmentation theory -- Nonlifestyle segmentation -- Lifestyle issues--prizm, lov, and vals -- Lifestyle considerations -- Prizm -- Psychographics -- Vals and list of values -- Psychographics again -- Lifestyle targets -- The mature market -- Teens and tweens -- Ethnic marketing and marketing to the disabled -- Applications -- Applying autobiographical memory to advertising -- The tribes: a new psychographic scheme -- Single-family houses -- Used cars -- Food -- Health care -- Other considerations and decision-making overlays -- Myers-briggs type indicator -- Family considerations -- Cases and thoughts.
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| 650 |
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0 |
|a Market segmentation.
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| 650 |
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|a Consumers' preferences.
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| 650 |
|
0 |
|a Consumer behavior.
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| 650 |
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|a Lifestyles.
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| 907 |
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|a 1545828
|b 07-17-10
|c 05-24-10
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|a http://www.loc.gov/catdir/toc/ecip064/2005034927.html
|3 Table of contents only
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|a Middle Tennessee State University
|b Main
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|d Main Collection - Walker Library - 4th Floor
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|i Book
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