The affluent consumer : marketing and selling the luxury lifestyle /
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| Format: | Book |
| Language: | English |
| Published: |
Westport, Conn. :
Praeger Publishers,
2006.
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Table of Contents:
- Wealth in America
- Bridging the gap
- When good is not good enough
- Changing economic dimensions
- The affluent all-American consumer
- Affluent groups and aspirations
- Segmenting the affluent market
- Upscale strategies are not a panacea
- Redefining affluent consumer lifestyles
- Myths, realities and predictions.
