The affluent consumer : marketing and selling the luxury lifestyle /

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Bibliographic Details
Main Author: Michman, Ronald D.
Other Authors: Mazze, Edward M.
Format: Book
Published: Westport, Conn. : Praeger Publishers, 2006.
Table of Contents:
  • Wealth in America
  • Bridging the gap
  • When good is not good enough
  • Changing economic dimensions
  • The affluent all-American consumer
  • Affluent groups and aspirations
  • Segmenting the affluent market
  • Upscale strategies are not a panacea
  • Redefining affluent consumer lifestyles
  • Myths, realities and predictions.