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|a Michman, Ronald D.
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| 245 |
1 |
4 |
|a The affluent consumer :
|b marketing and selling the luxury lifestyle /
|c Ronald D. Michman and Edward M. Mazze.
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| 260 |
|
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|a Westport, Conn. :
|b Praeger Publishers,
|c 2006.
|
| 300 |
|
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|a x, 194 p. ;
|c 25 cm.
|
| 504 |
|
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|a Includes bibliographical references (p. [171]-185) and index.
|
| 505 |
0 |
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|a Wealth in America -- Bridging the gap -- When good is not good enough -- Changing economic dimensions -- The affluent all-American consumer -- Affluent groups and aspirations -- Segmenting the affluent market -- Upscale strategies are not a panacea -- Redefining affluent consumer lifestyles -- Myths, realities and predictions.
|
| 650 |
|
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|a Affluent consumers
|z United States.
|
| 650 |
|
0 |
|a Luxuries
|z United States
|x Marketing.
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| 650 |
|
0 |
|a Target marketing
|z United States.
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| 700 |
1 |
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|a Mazze, Edward M.
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|c 05-24-10
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|3 Table of contents
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|a Middle Tennessee State University
|b Main
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|d Main Collection - Walker Library - 4th Floor
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