The affluent consumer : marketing and selling the luxury lifestyle /

The affluent consumer : marketing and selling the luxury lifestyle /

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Bibliographic Details
Main Author: Michman, Ronald D.
Other Authors: Mazze, Edward M.
Format: Book
Language:English
Published: Westport, Conn. : Praeger Publishers, 2006.
Subjects:
Affluent consumers > United States.
Luxuries > United States > Marketing.
Target marketing > United States.
Description
Physical Description:x, 194 p. ; 25 cm.
Bibliography:Includes bibliographical references (p. [171]-185) and index.
ISBN:0275992829
9780275992828

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