Understanding consumer choice /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Houndmills, Basingstoke, Hampshire ; New York :
Palgrave Macmillan,
c2005.
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| Subjects: |
| Physical Description: | xvi, 262 p. : ill. ; 23 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (b. 233-254) and index. |
| ISBN: | 1403914923 (hardback) |
