APA Citation

Alderson, W., & Green, P. E. (1964). Planning and problem solving in marketing. Homewood, Ill.: R. D. Irwin.

Chicago Style Citation

Alderson, Wroe., and Paul E. Green. Planning and Problem Solving in Marketing. Homewood, Ill.: R. D. Irwin, 1964.

MLA Citation

Alderson, Wroe., and Paul E. Green. Planning and Problem Solving in Marketing. Homewood, Ill.: R. D. Irwin, 1964.

Warning: These citations may not always be 100% accurate.