The origin of brands : discover the natural laws of product innovation and business survival /

The origin of brands : discover the natural laws of product innovation and business survival /

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Bibliographic Details
Main Author:	Ries, Al
Other Authors:	Ries, Laura
Format:	Book
Language:	English
Published:	New York : HarperCollins, c2004.
Edition:	1st ed.
Subjects:	Brand name products. Branding (Marketing) Brand name products > Management. New products > Management.

Table of Contents:

The great tree of life
Predicting the future
Divide and conquer
Gradual change vs. divergence
The curse of the clock radio
Swiss Army knife thinking
Bad ideas never die
The great tree of high-tech brands
The great tree of low-tech brands
The mystery of the missing links
Survival of the firstest
Survival of the secondest
The power of pruning
Creating a category
Establishing an enemy
Launching the brand
Wrapping things up.