Influence : the psychology of persuasion /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Quill/William Morrow,
c1993.
|
| Edition: | [Rev. ed.]. |
| Subjects: |
Table of Contents:
- Weapons of influence
- Reciprocation : the old give and take and take
- Commitment and consistency : hobgoblins of the mind
- Social proof : truths are us
- Liking : the friendly thief
- Authority : directed deference
- Scarcity : the rule of the few
- Epilogue. Instant influence : primitive consent for an automatic age.
