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021211s2004 nyua f b 001 0 eng |
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|a 2002042982
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|a GBA3-Y5780
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|a 1587991632 (alk. paper)
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|a (OCoLC)ocm51251676
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|a 658.4/012
|2 21
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|a 658.4012
|b R63b
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| 100 |
1 |
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|a Rogoff, Edward G.,
|d 1951-
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| 245 |
1 |
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|a Bankable business plans /
|c Edward G. Rogoff ; foreword by Jeff Bezos.
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| 260 |
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|a New York :
|b Thomson/Texere,
|c c2004.
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| 300 |
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|a xxvi, 246 p. :
|b ill. ;
|c 25 cm.
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| 504 |
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|a Includes bibliographical references (p. 237-240) and index.
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| 505 |
0 |
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|a Introduction. What a business plan is and how it can help you start a successful enterprise -- pt. I. The ten essential action steps. Define your company : what will you accomplish for others and yourself? ; Identify your company's initial needs : what will you require to get started? ; Choose a winning strategy : how will you distinguish your product or service from others? ; Analyze your market : who will want your product or service? ; Develop a strong marketing campaign : how will you reach your customers and what will you say to them? ; Build a dynamic sales effort : how will you attract customers? ; Design your company : how will you hire and organize your work force? ; Target your funding sources : where will you find your financing? ; Explain your financial data : how will you convince others to invest in your endeavor? ; Use the RMA database : check your answers against the answer key -- pt. II. Putting it all together. What a business plan should look like ; How to create a time line ; Your plan is an extension of you ; Demonstrate that you can manage conflicting goals ; Present yourself in the best light ; Make a great in-person presentation -- pt. III. Business plan outlines and sample plans.
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| 650 |
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|a Business planning.
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| 650 |
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|a New business enterprises
|x Finance.
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| 650 |
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|a Business enterprises
|x Finance.
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| 907 |
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|a 1520797
|b 09-15-10
|c 05-24-10
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| 998 |
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|b 05-24-10
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|f eng
|g nyu
|h 0
|i 1
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| 935 |
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|a 664726
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| 956 |
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1 |
|3 Table of contents
|u http://www.loc.gov/catdir/toc/fy042/2002042982.html
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| 994 |
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|a C0
|b TXM
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|p Circulating
|a Middle Tennessee State University
|b Main
|c James E. Walker Library
|d Main Collection - Walker Library - 4th Floor
|t 0
|e 658.4012 R63b
|h Library of Congress classification
|i Book
|m 33082015885634
|n 1
|
