Lifestyle marketing : reaching the new American consumer /

Lifestyle marketing : reaching the new American consumer /

Show other versions (1)
Saved in:
Bibliographic Details
Main Author: Michman, Ronald D.
Other Authors: Mazze, Edward M., Greco, Alan James, 1950-
Format: Book
Language:English
Published: Westport, Conn. : Praeger, 2003.
Subjects:
Market segmentation > United States.
Target marketing > United States.
Consumers' preferences > United States.
Consumer behavior > United States.
Lifestyles > United States.

Main Collection - Walker Library - 4th Floor

Holdings details from Main Collection - Walker Library - 4th Floor
Call Number: 658.8343 M58l
Copy 1 Available  Pull and Hold

Similar Items