Why people buy things they don't need : understanding and predicting consumer behavior /

Publisher's description: Emotional spending plays an integral part in consumer purchases. Spending is now based on wants, not needs. Consumers are in the driver's seat and control the marketplace. According to author and marketing expert Pamela N. Danziger, understanding why people buy wha...

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Bibliographic Details
Main Author: Danziger, Pamela N.
Format: Book
Language:English
Published: Chicago : Dearborn Trade Pub., c2004.
Subjects:

Main Collection - Walker Library - 4th Floor

Holdings details from Main Collection - Walker Library - 4th Floor
Call Number: 658.8342 D23w 2004
Copy 1 Available  Pull and Hold