Consumer behavior and culture : consequences for global marketing and advertising /

Consumer behavior and culture : consequences for global marketing and advertising /

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Bibliographic Details
Main Author: Mooij, Marieke K. de, 1943-
Format: Book
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, c2004.
Subjects:
Consumer behavior > Cross-cultural studies.
Consumers > Psychology.
Marketing.

Main Collection - Walker Library - 4th Floor

Holdings details from Main Collection - Walker Library - 4th Floor
Call Number: 658.8342 M77c
Copy 1 Available  Pull and Hold

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