Speaking of health : assessing health communication strategies for diverse populations /

"Using case studies in the areas of diabetes, mammography, and mass communication campaigns, Speaking of Health examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. By suggesting creative strategies and gui...

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Bibliographic Details
Corporate Author: Institute of Medicine (U.S.). Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations.
Format: eBook
Published: Washington, D.C. : National Academies Press, ©2002.

Main Collection - Walker Library - 2nd Floor

Holdings details from Main Collection - Walker Library - 2nd Floor
Call Number: R118 .I575 2002
Copy 1 Available  Pull and Hold