Speaking of health : assessing health communication strategies for diverse populations /
"Using case studies in the areas of diabetes, mammography, and mass communication campaigns, Speaking of Health examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. By suggesting creative strategies and gui...
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| Format: | eBook |
| Language: | English |
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Washington, D.C. :
National Academies Press,
©2002.
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| Subjects: |
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| 110 | 2 | |a Institute of Medicine (U.S.). |b Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations. | |
| 245 | 1 | 0 | |a Speaking of health : |b assessing health communication strategies for diverse populations / |c Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations, Board on Neuroscience and Behavioral Health, Institute of Medicine. |
| 260 | |a Washington, D.C. : |b National Academies Press, |c ©2002. | ||
| 300 | |a xix, 356 pages ; |c 24 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a 1. Introduction -- 2. Theory -- 3. Health communication campaigns exemplar -- 4. The Mammography exemplar -- 5. The Diabetes exemplar -- 6. New communication applications and technologies and diverse populations -- 7. Toward a new definition of diversity -- 8. Findings and recommendations. | |
| 530 | |a Also issued online. | ||
| 520 | 1 | |a "Using case studies in the areas of diabetes, mammography, and mass communication campaigns, Speaking of Health examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. By suggesting creative strategies and guidelines for speaking to diverse audiences now and in the future, the Institute of Medicine seeks to take health communication into the 21st century."--Jacket. | |
| 650 | 0 | |a Communication in medicine. | |
| 650 | 0 | |a Health promotion. | |
| 776 | 0 | 8 | |i Online version: |a Institute of Medicine (U.S.). Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations. |t Speaking of health. |d Washington, D.C. : National Academies Press, ©2002 |w (OCoLC)606906688 |
| 956 | 4 | 1 | |3 National Academies Press |u http://www.nap.edu/catalog/10018.html |
| 956 | 4 | 1 | |3 National Academies Press |u http://books.nap.edu/openbook/0309072719/html/index.html |
| 956 | 4 | 1 | |3 Table of contents |u http://catdir.loc.gov/catdir/toc/fy034/2002012033.html |
| 956 | 4 | 1 | |3 Table of contents |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016761774&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| 956 | 4 | 1 | |z Full text available from National Academies Press |u http://books.nap.edu/openbook.php?record_id=10018&page=R1 |
| 956 | 4 | 1 | |u http://www.nap.edu/books/0309072719/html/ |
| 956 | 4 | |u http://www.ncbi.nlm.nih.gov/books/NBK222233/ | |
| 956 | 4 | |u https://www.ncbi.nlm.nih.gov/books/NBK222233/ | |
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| 952 | f | f | |a Middle Tennessee State University |b Main |c James E. Walker Library |d Main Collection - Walker Library - 2nd Floor |t 0 |e R118 .I575 2002 |h Library of Congress classification |i Book |m 33082015772261 |n 1 |
