Mastering global markets : strategies for today's trade globalists /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Mason, OH :
Thomson/Southwestern,
c2004.
|
| Subjects: |
Table of Contents:
- The international marketing environment. Why go international?
- Trade's economic environment
- Trade's financial mechanisms
- Marketing within cultural contexts
- Trade, politics, and law. International marketing strategies. Exporting and international market entry
- Multinational and global marketing
- Taking services global. Managing global marketing. International market research
- Global product and brand management
- Pricing in global markets
- Global distribution and logistics
- International negotiation and communication
- Organizing for global marketing
- Twenty-first century trade globalists.
