|
|
|
|
| LEADER |
00000cam a2200000 a 4500 |
| 001 |
mig00004578801 |
| 005 |
20040301133735.0 |
| 008 |
030806s2004 ohua b 001 0 eng d |
| 010 |
|
|
|a 2003276075
|
| 020 |
|
|
|a 0538726652
|
| 035 |
|
|
|a (OCoLC)ocm52948619
|
| 035 |
0 |
0 |
|a ocm52948619
|
| 040 |
|
|
|a UAT
|c UAT
|d DLC
|d CDS
|
| 042 |
|
|
|a lccopycat
|
| 049 |
|
|
|a TXMM
|
| 050 |
0 |
0 |
|a HF1416
|b .C955 2004
|
| 082 |
0 |
0 |
|a 658.8/4
|2 22
|
| 092 |
|
|
|a 658.84
|b C99m
|
| 100 |
1 |
|
|a Czinkota, Michael R.
|
| 245 |
1 |
0 |
|a Mastering global markets :
|b strategies for today's trade globalists /
|c Michael R. Czinkota, Ilkka A. Ronkainen, Bob Donath.
|
| 260 |
|
|
|a Mason, OH :
|b Thomson/Southwestern,
|c c2004.
|
| 300 |
|
|
|a x, 370 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a The international marketing environment. Why go international? -- Trade's economic environment -- Trade's financial mechanisms -- Marketing within cultural contexts -- Trade, politics, and law. International marketing strategies. Exporting and international market entry -- Multinational and global marketing -- Taking services global. Managing global marketing. International market research -- Global product and brand management -- Pricing in global markets -- Global distribution and logistics -- International negotiation and communication -- Organizing for global marketing -- Twenty-first century trade globalists.
|
| 650 |
|
0 |
|a Export marketing.
|
| 650 |
|
0 |
|a International trade.
|
| 700 |
1 |
|
|a Donath, Bob.
|
| 700 |
1 |
|
|a Ronkainen, Ilkka A.
|
| 907 |
|
|
|a 1494769
|b 09-15-10
|c 05-24-10
|
| 998 |
|
|
|a w
|b 05-24-10
|c m
|d a
|e -
|f eng
|g ohu
|h 0
|i 1
|
| 935 |
|
|
|a 607578
|
| 956 |
4 |
1 |
|3 Table of contents
|u http://www.loc.gov/catdir/toc/fy041/2003276075.html
|
| 994 |
|
|
|a E0
|b TXM
|
| 945 |
|
|
|a 658.84
|b C99m
|g 1
|i 33082015335200
|j 0
|l w4
|o -
|p $49.95
|q -
|r -
|s -
|t 0
|u 1
|v 0
|w 0
|x 0
|y .i18369546
|z 05-25-10
|
| 999 |
f |
f |
|i 4e87df6e-a4ae-4152-876c-21e0730db094
|s e81342cc-b36a-4045-b561-9f8ebacf9687
|t 0
|
| 952 |
f |
f |
|p Circulating
|a Middle Tennessee State University
|b Main
|c James E. Walker Library
|d Main Collection - Walker Library - 4th Floor
|t 0
|e 658.84 C99m
|h Library of Congress classification
|i Book
|m 33082015335200
|n 1
|
