How customers think : essential insights into the mind of the market /

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Bibliographic Details
Main Author: Zaltman, Gerald.
Format: Book
Language:English
Published: Boston, Mass. : Harvard Business School Press, c2003.
Subjects:

Main Collection - Walker Library - 4th Floor

Holdings details from Main Collection - Walker Library - 4th Floor
Call Number: 658.8342 Z14h
Copy 1 Available  Pull and Hold