What's in a name? : advertising and the concept of brands /

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Bibliographic Details
Main Author:	Jones, John Philip
Other Authors:	Slater, Jan
Format:	Book
Language:	English
Published:	Armonk, N.Y. : M.E. Sharpe, c2003.
Edition:	2nd ed.
Subjects:	Advertising. Brand name products.

What's in a name? : advertising and the concept of brands / by Jones, John Philip

Published 2003

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