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|a 0765609738 (alk. paper)
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|2 21
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|a 658.8343
|b J71w 2003
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| 100 |
1 |
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|a Jones, John Philip.
|
| 245 |
1 |
0 |
|a What's in a name? :
|b advertising and the concept of brands /
|c John Philip Jones and Jan S. Slater.
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| 250 |
|
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|a 2nd ed.
|
| 260 |
|
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|a Armonk, N.Y. :
|b M.E. Sharpe,
|c c2003.
|
| 300 |
|
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|a xxiii, 308 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Advertising.
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| 650 |
|
0 |
|a Brand name products.
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| 700 |
1 |
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|a Slater, Jan.
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| 907 |
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|a 1475053
|b 07-23-12
|c 05-24-10
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|a Middle Tennessee State University
|b Main
|c James E. Walker Library
|d Main Collection - Walker Library - 4th Floor
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|e 658.8343 J71w 2003
|h Library of Congress classification
|i Book
|m 33082015653917
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