What's in a name? : advertising and the concept of brands /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Armonk, N.Y. :
M.E. Sharpe,
c2003.
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| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xxiii, 308 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0765609738 (alk. paper) |
