The venture imperative : a new model for corporate innovation /

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Bibliographic Details
Main Author: Mason, Heidi, 1952-
Other Authors: Rohner, Tim, 1961-
Format: Book
Published: Boston, Mass. : Harvard Business School Press, c2002.
Table of Contents:
  • Laying the foundation for innovation. The venture imperative, a new model for corporate innovation
  • The fear of venturing, shedding the misconceptions
  • Battling corporate antibodies, prescriptions for success
  • Building the business of building businesses, creating the VBO
  • A guide for venturing. Stage 1, the venture vision : validating the concept
  • Stage 2, the alpha offering : building while planning
  • Stage 3, the beta offering : testing the waters
  • Stage 4, the market offering : calibrating and expanding
  • Capturing the strategic value. Ensuring the future of corporate venturing, extending the VBO
  • Corporate venturing, a new context for value.