The venture imperative : a new model for corporate innovation /

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Bibliographic Details
Main Author: Mason, Heidi, 1952-
Other Authors: Rohner, Tim, 1961-
Format: Book
Language:English
Published: Boston, Mass. : Harvard Business School Press, c2002.
Subjects:
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245 1 4 |a The venture imperative :  |b a new model for corporate innovation /  |c Heidi Mason, Tim Rohner. 
260 |a Boston, Mass. :  |b Harvard Business School Press,  |c c2002. 
300 |a xiv, 358 p. :  |b ill. ;  |c 25 cm. 
504 |a Includes bibliographical references (p. 341-344) and index. 
505 0 |a Laying the foundation for innovation. The venture imperative, a new model for corporate innovation -- The fear of venturing, shedding the misconceptions -- Battling corporate antibodies, prescriptions for success -- Building the business of building businesses, creating the VBO -- A guide for venturing. Stage 1, the venture vision : validating the concept -- Stage 2, the alpha offering : building while planning -- Stage 3, the beta offering : testing the waters -- Stage 4, the market offering : calibrating and expanding -- Capturing the strategic value. Ensuring the future of corporate venturing, extending the VBO -- Corporate venturing, a new context for value. 
650 0 |a Venture capital. 
650 0 |a Technological innovations  |x Finance. 
700 1 |a Rohner, Tim,  |d 1961- 
907 |a 1467907  |b 07-17-10  |c 05-24-10 
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