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20030402093736.0 |
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010605s2001 paua b s001 0 eng |
| 010 |
|
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|a 2001041462
|
| 020 |
|
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|a 0812236319 (cloth : alk. paper)
|
| 020 |
|
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|a 0812217918 (pbk. : alk. paper)
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| 035 |
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|a (OCoLC)ocm47183645
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|a ocm47183645
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|a DLC
|c DLC
|d C#P
|d UKM
|d NOR
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| 049 |
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|a TXMM
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| 050 |
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|a P96.G44
|b S54 2002
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| 082 |
0 |
0 |
|a 305.3
|2 21
|
| 092 |
|
|
|a 305.3
|b Sh61m
|
| 100 |
1 |
|
|a Shields, Vickie Rutledge.
|
| 245 |
1 |
0 |
|a Measuring up :
|b how advertising affects self-image/
|c Vickie Rutledge Shields with Dawn Heinecken.
|
| 260 |
|
|
|a Philadelphia :
|b University of Pennsylvania Press,
|c c2002.
|
| 300 |
|
|
|a xvi, 206 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
|
|
|a Includes bibliographical references (p. [187]-195) and index.
|
| 505 |
0 |
0 |
|g 1.
|t Theory and method --
|g 2.
|t Stereotypes and body parts : advertising content --
|g 3.
|t What do ads teach us about gender --
|g 4.
|t Signs of the times : a semiotics of gender ads --
|g 5.
|t Weighing in and measuring up --
|g 6.
|t Elizabeth's story --
|g 7.
|t Differences within gender : manufacturing distance -
|g 8.
|t Interventions and changes --
|g 9.
|t Final thoughts.
|
| 650 |
|
0 |
|a Gender identity in mass media.
|
| 650 |
|
0 |
|a Advertising.
|
| 650 |
|
0 |
|a Semiotics.
|
| 700 |
1 |
|
|a Heinecken, Dawn.
|
| 907 |
|
|
|a 1466560
|b 07-17-10
|c 05-24-10
|
| 998 |
|
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|b 05-24-10
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|a 305.3
|b Sh61m
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| 952 |
f |
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|p Circulating
|a Middle Tennessee State University
|b Main
|c James E. Walker Library
|d Main Collection - Walker Library - 3rd Floor
|t 0
|e 305.3 Sh61m
|h Library of Congress classification
|i Book
|m 33082015632358
|n 1
|
