Travel by train : the American railroad poster, 1870-1950 /
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| Format: | Book |
| Language: | English |
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Bloomington :
Indiana University Press,
c2002.
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Table of Contents:
- Before 1900. Early poster antecedents ; The rise of competition ; The lure of the place ; 1890s: "Reason why" advertising ; The lithographed display poster ; Oscar Binner's gigantic images.
- 1900-1909. Advertising revolution ; 1900: urban display windows ; Design in the new century ; Car cards.
- The teens. Emerging corporate imagery ; The power of the symbol: Louis Treviso's Santa Fe posters.
- The 1920s. Railroad advertising transformed ; Santa Fe and Sam Hyde Harris ; Southern Pacific and Maurice Logan ; Back East: the New Haven begins ; New York Central's art posters ; Hernando G. Villa and the Santa Fe Chief ; The Canadian Pacific and others.
- The 1930s. Depression-era innovation ; Leslie Raga ; Snow trains ; The streamliner image ; The Southern Pacific studio ; Sascha Maurer: the appeal of the machine ; Ragan's streamliners.
