Advertising in America; the consumer view

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Bibliographic Details
Main Author: Bauer, Raymond Augustine, 1916-1977.
Corporate Authors: American Association of Advertising Agencies., Harvard University. Graduate School of Business Administration. Division of Research.
Other Authors: Greyser, Stephen A., Kanter, Donald L. 1925-, Weilbacher, William M.
Format: Book
Language:English
Published: Boston, Division of Research, Graduate School of Business Administration, Harvard University, 1968.
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