Advertising in America; the consumer view

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Bibliographic Details
Main Author: Bauer, Raymond Augustine, 1916-1977.
Corporate Authors: American Association of Advertising Agencies., Harvard University. Graduate School of Business Administration. Division of Research.
Other Authors: Greyser, Stephen A., Kanter, Donald L. 1925-, Weilbacher, William M.
Format: Book
Language:English
Published: Boston, Division of Research, Graduate School of Business Administration, Harvard University, 1968.
Subjects:
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008 700928s1968 mau b 000 0 eng
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035 |a (OCoLC)00182295 
035 |a (WaOLN)mts0033537 
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040 |a DLC  |c DLC  |d OCL  |d m.c.  |d TXM 
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049 |a TXMM 
050 0 |a HF5822  |b .B335 
082 0 |a 659.1/01/9 
092 |a 659.1  |b B32a 
100 1 |a Bauer, Raymond Augustine,  |d 1916-1977. 
245 1 0 |a Advertising in America; the consumer view  |c [by] Raymond A. Bauer and Stephen A. Greyser, in collaboration with Donald L. Kanter and William M. Weilbacher, with the assistance of Alice E. Courtney and Christopher Gale. 
260 |a Boston,  |b Division of Research, Graduate School of Business Administration, Harvard University,  |c 1968. 
300 |a xxvi, 473 p.  |c 21 cm. 
500 |a "A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising." 
504 |a Bibliographical footnotes. 
650 0 |a Advertising  |x Psychological aspects. 
650 0 |a Consumers  |z United States. 
700 1 |a Greyser, Stephen A. 
700 1 |a Kanter, Donald L.  |q (Donald Lucky),  |d 1925- 
700 1 |a Weilbacher, William M. 
710 2 |a American Association of Advertising Agencies. 
710 2 |a Harvard University.  |b Graduate School of Business Administration.  |b Division of Research. 
907 |a 1464361  |b 11-12-20  |c 05-24-10 
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935 |a 57206 
945 |a 659.1  |b B32a  |g 2  |i 33082007450736  |j 0  |l w4   |o -  |p $0.00  |q -  |r -  |s -   |t 0  |u 6  |v 0  |w 0  |x 1  |y .i1798838x  |z 05-25-10 
999 f f |i 03f5f225-a62b-46f4-89fd-0824bb3ab2c0  |s 9738c071-c828-4e7e-bc3f-2b1242829eed 
952 f f |a Middle Tennessee State University  |b Main  |c James E. Walker Library  |d Main Collection - Walker Library - 4th Floor  |e 659.1 B32a  |h Library of Congress classification  |i Book  |m 33082007450736  |n 2