Advertising in America; the consumer view

Saved in:
Bibliographic Details
Main Author: Bauer, Raymond Augustine, 1916-1977.
Corporate Authors: American Association of Advertising Agencies., Harvard University. Graduate School of Business Administration. Division of Research.
Other Authors: Greyser, Stephen A., Kanter, Donald L. 1925-, Weilbacher, William M.
Format: Book
Published: Boston, Division of Research, Graduate School of Business Administration, Harvard University, 1968.
Item Description:"A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising."
Physical Description:xxvi, 473 p. 21 cm.
Bibliography:Bibliographical footnotes.