APA Citation

Bauer, R. A., Greyser, S. A., Kanter, D. L. 1., & Weilbacher, W. M. (1968). Advertising in America; the consumer view. Boston: Division of Research, Graduate School of Business Administration, Harvard University.

Chicago Style Citation

Bauer, Raymond Augustine, Stephen A. Greyser, Donald L. 1925- Kanter, and William M. Weilbacher. Advertising in America; the Consumer View. Boston: Division of Research, Graduate School of Business Administration, Harvard University, 1968.

MLA Citation

Bauer, Raymond Augustine, Stephen A. Greyser, Donald L. 1925- Kanter, and William M. Weilbacher. Advertising in America; the Consumer View. Boston: Division of Research, Graduate School of Business Administration, Harvard University, 1968.

Warning: These citations may not always be 100% accurate.