Convergence marketing : strategies for reaching the new hybrid consumer /

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Bibliographic Details
Main Author: Wind, Yoram.
Other Authors: Mahajan, Vijay., Gunther, Robert E., 1960-
Format: Book
Language:English
Published: Harlow : Financial Times Prentice Hall, c2002.
Subjects:
Description
Physical Description:xxviii, 336 p. ; 24 cm.
Bibliography:Includes bibliographic references and index.
ISBN:0130650757