APA Citation

Wind, Y., Mahajan, V., & Gunther, R. E. (2002). Convergence marketing: Strategies for reaching the new hybrid consumer. Harlow: Financial Times Prentice Hall.

Chicago Style Citation

Wind, Yoram., Vijay Mahajan, and Robert E. Gunther. Convergence Marketing: Strategies for Reaching the New Hybrid Consumer. Harlow: Financial Times Prentice Hall, 2002.

MLA Citation

Wind, Yoram., Vijay Mahajan, and Robert E. Gunther. Convergence Marketing: Strategies for Reaching the New Hybrid Consumer. Harlow: Financial Times Prentice Hall, 2002.

Warning: These citations may not always be 100% accurate.